Audi Adopts New Hierarchical Naming Designations Based On Power Outputs

Driving around Miami in just a couple short years is going to look slightly different, and not just because automakers like Audi are turning toward more diversified powertrains; no, this change will be a little more subtle than that—this one will really only affect the badging on new Audi models that hit the streets once the full changeover has occurred, which will be happening throughout summer 2018. The first Audi model to bear the new naming system—which will be based on overall kilowatt power output--will be the Audi A8.

 

 

Here’s How the System Works:

The model names we know and love—Audi A4, A5, A8, Q3, Q5, Q7—will all stay in place, but the engine designations we’re familiar with—2.0T, 3.0T, and on—will change over to a two-digit number representing the vehicle’s kilowatts, no matter what kind of powertrain it uses. The goal is to standardize the designations across powertrains, especially as Audi moves toward bringing more and more hybrid and all-electric powertrains into the Audi lineup.

“As alternative drive technologies become increasingly relevant, engine displacement as a performance attribute is becoming less important to our customers. The clarity and logic of structuring the designations according to power output makes it possible to distinguish between the various performance levels,” explains Dr. Dietmar Voggenreiter, Board of Management Member for Sales and Marketing at AUDI AG. —from an August, 23 2017 Audi of America Press Release

So, while the rear ends of our favorite Audi models will be sporting some new badging, what won’t be changing are the names and class structures we’re all used to, only now models will be sub-divided by their power output, allowing Audi to classify traditional, hybrid, and full-electric powertrains along the same criteria. So perhaps Miami won’t look all that different, but this move does put a point on the changes that the future will bring to the automotive sector. It’s quite in-character for Audi to be thinking ahead, but for the time being, our Miami showroom here at The Collection Audi will hold models bearing the old-style nomenclature until the changeover happens!

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